On a freezing cold January morning the members and guests of NYCHG enjoyed an exciting presentation by Doris Huang, the owner of The Deco Food Hall on West 39 Street, which opened right before New Year 2019.
On a freezing cold January morning the members and guests of NYCHG enjoyed an exciting presentation by Doris Huang, the owner of The Deco Food Hall on West 39 Street, which opened right before New Year 2019. What really struck home for me (a branding expert) was hearing Doris describe how she created The Deco brand, which grew entirely out of her vision of delivering a considered guest experience. She created an iconic New York City-esque interior space which caters to both lunch diners strapped for time and the after-work crowd that craves a place to linger and unwind. She smartly curated a selection of vendors that represents what she calls “the best of the 5 Boroughs,” and she instills every step of the customer journey with a sense of heightened hospitality. As a group, the NYCHG spends a lot of time discussing the future of New York City restaurants. Doris has created a timeless experience that is well-poised to withstand whatever challenges arise in the near and distant future.