Taryn is the founder of Brand Urban, a recognized leader in real estate advisory services for food & beverage operators nationwide.
401 Park Avenue South, 10th Floor, New York, NY 10016
Brand Urban is a full service real estate advisory and brokerage company - focused on food & beverage and lifestyle retail brands in major metro markets nationwide. The team is passionate about hospitality and the vibrancy of the brands and projects that they work on. The company has a thoughtful and specialized approach to its brokerage and consulting business - creating high-impact real estate strategies in both urban and “suburban-urban” environments. Its services range from market entry and multi-unit expansion strategies in the New York Metro, to brokerage, consulting and F&B project-leasing roles nationwide. Brand Urban prides itself on its ability to understand the restaurant industry, consumer behaviors and market trends, creating successful growth plans and leasing strategies for its clients.
Taryn founded Brand Urban in order to bring a specialized and thoughtful approach to her real estate brokerage and consulting business. Prior to launching Brand Urban in 2019, Taryn worked at Manhattan-based brokerage company, SCG Retail, where her primary focus was on tenant representation and expansion roll-outs for brands including Sweetgreen and Starbucks. Taryn graduated from Tufts University in 2012 with a BS degree is psychology and entrepreneurial leadership. She is the co-chair of ICSC’s New York City Next Generation Committee as well as a member of the UJA Federation REX Planning Committee.
Quality Branded Restaurants, Mimi Chengs Dumplings, Planta Restaurants, Maman, Yardbird, Rosa Mexicano, The Grey Dog, Sweetgreen, Starbucks, Sugarfish, Caffe Panna
Established in 2009, The New York City Hospitality Group ("NYCHG") is a New York City-centric organization dedicated to serving the restaurant and hospitality industry. NYCHG is comprised of the best in class professionals that act as a resource to each other and the hospitality community.
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